In the Media

Mamas Get More Sleep with Overnight Ready

Tawanna Browne Smith, winner of a GE Profile Frontload laundry pair at Blissdom '11
LOUISVILLE, Ky — February 7, 2011 — (NYSE:GE) —When 650 women pack their bags to learn about the latest and greatest in household innovations, the GE Profile™ frontload steam washer with Overnight Ready External link stands out as a time saving hero among the crowd.
The frontload steam washer’s innovative “Overnight Ready” cycle washes clothes, then removes so much moisture that clothes are comfortable to wear without transferring to the dryer.*
To introduce the new “Overnight Ready” feature, GE headed to an event held at Nashville’s Opryland Hotel. The Blissdom ‘11 conference welcomed some of the most influential women in our culture — mommy bloggers.
Known for their savvy recommendations to save money and time, these writers do the research on which other parents rely.
“It’s not that I forget to wash it; I forget to dry it,” said Tawanna Browne Smith, author of the Mom’s Guide to Travel with Kids External link blog and mother of two.
Browne Smith is familiar with the late-night transfer of clothes from the washer to the dryer. The victim – her son’s football uniform. “Seeing the demonstration of the Overnight Ready feature made me stop and really pay attention. It’s great for busy moms who have to wash a uniform for their child’s football game,” said Browne Smith, who’s experienced getting her son late to a game because his uniform wasn’t dry.
“This is the first time GE Appliances participated in an event like this and it was a perfect space for us since moms use these products. We wanted to develop and build relationships, inform moms about the product, and alert moms about the Overnight Ready feature and about the sock loss campaign External link we plan to launch in March,” said Allison Gatta, public relations product manager for GE Appliances & Lighting.
“GE’s ‘me-time’ spa exhibit gave bloggers the chance to see what they could be doing instead of waiting on laundry watching a short video about the Overnight Ready feature,” said Gatta.
“GE’s exhibit was impressionable with the opportunity to look at the washer and dryer without distractions from other vendors,” says Browne Smith who dropped off her registration form for a sweepstakes to win the Profile series at GE’s booth.
GE also held a sweepstakes with one winner receiving their choice of one of four laundry pairs. Lucky for her son, Browne Smith won the laundry pair. She chose the GE Profile™ frontload laundry pair in champagne and will be donating her current laundry pair to a needy family from her church. Browne Smith saw the Overnight Ready feature demonstrated at Blissdom and realized the benefits this would have on her everyday life and would complement her love of traveling. “The GE washer is perfect for people who travel and have to stay up and finish washing something that needs to be packed the next day,” said Browne Smith.
“GE’s ‘me-time’ spa exhibit gave bloggers the chance to see what they could be doing instead of waiting on laundry watching a short video about the Overnight Ready feature,” said Gatta.
“GE’s exhibit was impressionable with the opportunity to look at the washer and dryer without distractions from other vendors,” says Browne Smith who dropped off her registration form for a sweepstakes to win the Profile series at GE’s booth.
GE also held a sweepstakes with one winner receiving their choice of one of four laundry pairs. Lucky for her son, Browne Smith won the laundry pair. She chose the GE Profile™ frontload laundry pair in champagne and will be donating her current laundry pair to a needy family from her church. Browne Smith saw the Overnight Ready feature demonstrated at Blissdom and realized the benefits this would have on her everyday life and would complement her love of traveling. “The GE washer is perfect for people who travel and have to stay up and finish washing something that needs to be packed the next day,” said Browne Smith.
The detergent-less scoop on overnight ready GE Profile’s frontload steam washer’s innovative Overnight Ready is the first unit in the industry** with the ability to wash small loads*** on an overnight cycle. The cycle even helps prevent clothes wrinkling compared to clothes that are left sitting in the washer overnight. The Overnight Ready cycle keeps clothes moving gently up to eight hours to remove moisture content. Two easy-to-clean filters trap lint for excellent results.
“Having both that fresh-from-the-laundry feeling and a couple more hours of sleep is a huge bonus for today’s busy lifestyles,” said Jennifer Schoenegge, product manager, Clothes Care. “Now you don’t have to sacrifice your sleep to get the laundry done. Whether it’s the kids’ soccer uniforms, a pair of jeans for casual Friday, or a few dress shirts, the GE Profile frontload steam washer finishes the laundry while you sleep.”
* 2.5 lbs. AHAM spec allows drying of one pair of jeans, three cotton dress shirts, two soccer uniforms, three sets of crib sheets, one dress shirt, one pair of khakis, and two sets of scrubs.
** Established through review of leading competitors’ product specifications available to the public in March 2010.
*** 2.5 lbs. AHAM spec allows drying of one pair of jeans, three cotton dress shirts, two soccer uniforms, three sets of crib sheets, one dress shirt, one pair of khakis, and two sets of scrubs.
About GE Appliances & Lighting
GE Appliances & Lighting spans the globe as an industry leader in major appliances, lighting, systems and services for commercial, industrial and residential use. Technology innovation and the company’s ecomagination(SM) initiative enable GE Appliances & Lighting to aggressively bring to market products and solutions that help customers meet pressing environmental challenges. General Electric (NYSE: GE), imagination at work, sells products under the Monogram®, Profile™, GE®, Hotpoint®, Reveal® and Energy Smart® consumer brands, and Tetra®, Vio™ and Immersion® commercial brands. For more information, consumers may visit www.ge.com External link.